One of the most important aspects is building customer trust in our company or brand. We have devoted a separate note to the subject of trust available here. We assume that the subject of trust is more or less under control, so what next? The trust itself affects the perception of our company by outsiders, which will automatically allow us to gain a directly proportional to this level number of customers potentially interested in our service.
We usually start acquiring customers with leads. Leads are, in a nutshell, acquired contacts to customers potentially interested in our services. The lead for us (as RedRockS) will be you, if after browsing our website and deciding to contact us, you call us or send a message via the contact form.
How to get a lead?
We can do this by promoting our website in social media, Google, using a mailing campaign, building a landing page to collect contacts. We can also offer our customers a free e-book or other material in exchange for subscribing to our newsletter, thanks to which it will be in our database.
Usually such contact will be cold, but it doesn’t mean it’s worse!
to be continued soon …