Why do I need a website?

This is a question that is often asked by clients with whom we start cooperation in the field of marketing or advertising strategy in general. If you want to know the values of a professional website – I invite you to read the note below.

This is a question that is often asked by clients with whom we start cooperation in the field of marketing or advertising strategy in general. If you want to know the values of a professional website – I invite you to read the note below.

Business card website

Starting with the first basic value – the website is our showcase on the web. It is not entirely correct to call a simple website a showcase page. Because every website is one, regardless of the level of development. A website is like a place where we welcome customers, like our clothes in which we go to a meeting, like our competences and experience – all rolled into one. The website shows our clients what we do, for whom and why. It shows what experience we have, what clients we serve, what our price and quality level is. On the positive side, we can learn almost everything about a given company – and that’s about transparency.

Unlimited range of the company

Another undoubted value of a website is its reach, which is unlimited. Depending on what clients we want to acquire, we can set it up so that it works best on the local, national or global market. A properly built website will also organically position itself well. By commissioning the construction of a website in our company, in addition to building it, we also share with you our knowledge and know-how on how to keep such a website, so that it occupies higher and higher positions in the search engine, and what to pay attention to in SEO.

Local coverage

The website also plays an important role in the search results on Google maps. If we have our own website and domain, there is a greater probability that someone will come to us directly from the maps. This is important not only for services, where we accept customers from the street, but also for services and products where we do not have a website and serve fewer, but larger customers – because for many contractors it is often important to cooperate with someone locally – and so they look for their own business partners.

Recognition

The website builds our recognition on the web. Since the beginning of 2020, the coronavirus has changed the habits of companies and customers in various sectors and, to a large extent, business has moved to the online network. It was often necessary to change the ways of reaching customers and transfer the brand online. Currently, it is harder to attract a customer from the street, which is why the website helps us build and show the value of our company, our mission and goal – thanks to which we are able to attract a more specific group of recipients who will allow us to develop. The more of us in the network – the more recognizable we will be and the more our brand will grow. Because is there anyone who doesn’t associate brands like Coca-Cola or Nike?

Trust

In the online market, where when looking for someone who will make a product or service for us, we have such a wide range of possibilities that everyone compares the offers of different companies. Some people look at the price, some at the quality, and for some customers the most important thing is trust in the brand and quality, regardless of the price. If there is no trust, there is no business. Building trust is important, because by entrusting our money to anyone – we want to know what we pay for, to have the highest quality of workmanship guaranteed at a given price and help in case of problems. By building websites, we help you build your customers' trust in your brand and show you in such a way that this trust comes naturally. We do not lie and we do not distort reality – we only get the best out of you – because it is worth boasting about!

Increasing your profits

Last but not least. Having all the above aspects discussed, it seems logical to increase profit through a website. We have coverage, our potential client can check all information about our company, sees our potential and experience, sees that we are present on the market, we have gained its trust – so he decides to use our services. If it were not for all other aspects – this client’s path to us would be longer and more difficult, not necessarily ended with a conversion. A professional website gives us unlimited sales potential as well as reaching better customers.

If you do not know how a new website could help in your case – arrange a free online consultation with us. We will discuss everything individually for your company and industry – you can decide for yourself if it’s worth it 🙂